Losing Amazon sales to better-ranked competitors? Here's how you steal it back and turn it into sales.

Amazon SEO makes you visible to ready-to-buy searchers. CRO turns those clicks into actual buyers—so you win the sale, not your competitor.

Picture your product ranking higher in your category. More sales. Less ad spend. Your competitors wondering how you did it.

We only accept 5 new clients per month. This ensures every listing gets the attention it deserves.

Here’s what happens:
30 minutes where you tell us about your Amazon business and we listen. What’s frustrating you? Where are you losing sales? What have you tried?

We’ll discuss whether listing optimization can solve your specific problems, and if we’re a good fit to work together. No pitch. No pressure. Just clarity.

Here's everything you gain when your listings outrank and outsell competitors:

When your listings are optimized, you’re not just another seller. You’re the category leader. The one with perfect images, compelling copy, and that coveted ‘Amazon’s Choice’ badge.

More Qualified Traffic

Appear when ready-to-buy customers search for your products.

Higher Click Rate

Make more shoppers click with optimized images and compelling titles.

More Sales

Turn more visitors into buyers.

Premium Pricing

Position your brand above cheap knockoffs.

Professional Brand

Build trust with stunning visuals and A+ Content.

Outrank Competitors

Climb above the fold and steal market share from rivals.

Voice Search Ready

Capture hands-free buyers who purchase in 10 seconds with voice commands like ‘Alexa, order it.’ These are the highest-intent buyers.

Mobile Optimized

Capture 68% of Amazon shoppers who buy on phones. Your desktop-only competitors lose these sales. You won’t.

Lower Ad Costs

Cut your ad spending with strong organic ranking.

Reduced Storage Costs

Cut storage fees with faster-moving inventory.

Fewer Returns

Clear descriptions set accurate expectations. Satisfied customers keep products.

Higher Profits

Boost your bottom line with increased sales and reduced costs.

Ready to see these results in your Amazon business?

100% money-back guarantee: If we don’t improve your conversion rate within 8 weeks, you get every penny back.

I'm Alex Lau

I’m a former Amazon seller with 10 years of e-commerce experience. My background also includes market research, technical writing, and copyediting. I understand the challenges manufacturers face on Amazon. More importantly, I know how to fix them with strategies that actually work.

I know what it’s like to watch your great product get buried on page 3 while inferior knockoffs rank above you. It’s maddening—and fixable.

Our process

Simple, stress-free & risk-free

Step 1: Consult

We listen first. You tell us about your products, your goals, and your frustrations. What’s working? What’s not? Which listings worry you most? We ask questions to deeply understand your business, your customers, and your competitive landscape. We can’t create listings that work until we understand what ‘working’ means for you.

Step 2: Audit

You’ll discover exactly where you’re losing to competitors. Missing keywords. Copy that’s not converting. Images that could work harder. You’ll see the gaps that are costing you sales.

The data is stark: Products with optimized content drive 21× more conversions than products with poor content. We show you exactly where you fall on that spectrum.

Step 3: Optimize

Your listings get a complete overhaul: rewritten titles, bullet points, and descriptions with high-conversion keywords. Your backend search terms get optimized. Your copy sells benefits instead of listing features.

On the river known as Amazon, listing optimization is the Golden Touch.

Does Amazon listing optimization work?

The evidence is crystal clear:

Amazon's Own Data: They Built Tools Because It Works

Amazon's Official Testing Platform

Amazon created the ‘Manage Your Experiments’ tool specifically for listing optimization. Their data shows that “testing your product content can increase conversion rates by up to 20%

Source: Amazon Manage Your Experiments Official Data

Why would Amazon build and promote this tool if optimization didn’t work? Because every optimized listing drives more sales, which means more revenue for Amazon too.

Basic A+ Content can increase sales by up to 8%—and well-implemented Premium A+ Content can increase sales by up to 20%.

Source: Amazon Internal Studies & Seller Central Data

Massive-Scale Studies: Millions Of Data Points

Study #1: Salsify/Profitero/Kenshoo Analysis

Sample Size: Millions of Amazon product pages

Result:
21× higher conversions for optimized versus poor content
Products with ‘A-rated’ content (optimal title length, ample bullet points, 5+ images, and enhanced A+ media) drove 21× more conversions than products with poor content.

Enhanced Media Usage by Performance:

  1.  Top 10% of products use enhanced media: 33% of the time
  2. Bottom 10% of products use enhanced media: 3% of the time

Source: Salsify/Profitero/Kenshoo 2020 Multi-Platform Study

30% higher conversion rates versus amateur photos “Going from five to ten images on product pages increases conversion 48 percent.” Source: Salsify/Kenshoo Image Analysis Study

20-30% sales decline when dropping from 4.5-4.0 stars

“Increasing your Amazon star rating by 1 star ups conversion by 4-5%.”

Review Impact Statistics:

    1.  90% of online shoppers read reviews before making purchases
    2. Optimal rating range: 4.75-4.99 stars (perfect 5.0 can seem fake)
  1.  

Source: Pattern Data Analysis (controlled for brand/category)

Source: Marketplace Valet

Source: PowerReviews

Real Amazon Seller Case Studies

Case Study #1: Bellavix

Large catalog brand implemented systematic listing optimization.
Result: 139.64% increase in Amazon sales

Source: Bellavix Amazon Optimization Case Study

Comprehensive optimization: rewritten titles, enhanced images, restructured variants.
Result: 37% conversion increase in 1 month
Bonus: Traffic also grew due to improved search visibility
Within 1 month, their conversion rate jumped 37%, leading to a significant sales boost. Even better? Traffic increased too—improved search visibility meant more page views, not fewer.

Source: Brand Woven Amazon Optimization Case Study

Industry Consensus Data

Jungle Scout Survey of 1,000+ Amazon Sellers

Nearly 80% of sellers prioritize listing optimization

“In a recent Jungle Scout study among more than 1,000 Amazon sellers, nearly 80% are prioritizing optimizing their Amazon listings with relevant, high-quality keywords.”

Why this matters: Sellers wouldn’t invest time and money in optimization if it didn’t generate measurable ROI.


Source: Jungle Scout Amazon Seller Survey

Algorithm Mechanics: The Amazon Flywheel

Critical Search Visibility Statistics

70% of customers never scroll past page 1
Top 3 results capture 64% of all clicks

Source: Amazon Search Algorithm Analysis

Higher conversion rates signal relevance to the A9 algorithm. This improved relevance is rewarded with higher organic search rankings, which leads to increased traffic. This new traffic arrives at a highly optimized page and generates even more sales. This further reinforces the product’s rank and accelerates the growth cycle.

Source: Amazon SEO Strategy Analysis

Empirical studies on keyword strategies in e-commerce, including Amazon, indicate that high-conversion terms (e.g., ‘best,’ ‘top-rated’) enhance rankings and sales velocity.

Source: SEO/SEM Visibility Research (Decathlon, Amazon, ASOS Study)

Academic & Industry Research

CRO Methodology Study

Additional CRO Insights:

  1. Amazon’s personalized recommendations impact conversion
  2. Simplified checkout processes drive sales
  3. Referenced works include Eisenberg & Quarto-von Tivadar (2004) and Leng et al. (2019)


Source: Amazon CRO Techniques Research (IJRPR)

Moe and Fader’s (2004) model, using Amazon visit data, predicts purchase probabilities, showing that ignoring behavioral heterogeneity underestimates conversions.

Source: Management Science Journal

Backend Optimization Scientific Proof

Measurable Search Term Impact

Direct tracking validates backend keyword effectiveness
This creates a controlled testing environment where sellers can scientifically validate which keywords drive traffic and sales.

Source: Amazon Keyword Research

Source: SellerApp

This ability to test and validate without affecting the customer experience makes the backend search term field a low-risk, high-reward environment for experimentation

Source: Amazon Keywords Strategy Guide

Why Amazon Itself Promotes Optimization

Amazon's Official Position

Amazon directly tells sellers that optimization drives sales because it benefits their algorithm and revenue.

Source: Amazon Official Seller Guidelines

Amazon wouldn’t build, maintain, and promote testing tools if optimization didn’t work.

Source: Amazon Platform Strategy Analysis

The Complete Evidence Table

Optimization ElementQuantified ImpactStudy Source & Scale
Professional Images30% higher conversions versus amateur; 48% increase (5→10 images)Salsify/Profitero (millions of pages)
Star Ratings+4-5% conversion per star; 20-30% decline (4.5→4.0)Pattern Analysis (controlled variables)
A+ Content (Basic)5-8% average sales increaseAmazon Internal Studies
A+ Content (Premium)Up to 20% sales increaseAmazon Official Data
A/B TestingUp to 20% conversion increasesAmazon MYE Tool Data
High-Quality Content2.1× more conversions versus poor contentSalsify/Profitero/Kenshoo (millions)
Enhanced Media Usage33% top sellers versus 3% bottom sellersSalsify Analysis
In-Action ImagesOutperform static images for revenueIJRPR Academic Research
High-Conversion KeywordsEnhanced rankings and sales velocityResearchGate SEO Study

The evidence is overwhelming: Amazon listing optimization directly and measurably increases sales.

The question is whether it’ll work for your specific situation.

Let’s talk about your listings and find out.

Ready to boost your Amazon sales? Stop losing customers to poorly optimized listings.

Pricing depends on your catalog size and optimization needs.

Limited availability: We only take 5 new clients per month to ensure quality.